Standout Collaborations and Partnerships In The Furniture Industry
The collaborations and acquisitions of big furniture brands signal a shift in expanding their business footprint and reaping from creative fecundity.
The post Standout Collaborations and Partnerships In The Furniture Industry appeared first on LUXUO.
When furniture brands collide, their creative egos may get a beating but in our pick of recent furniture partnerships, mergers and collaborations, these reached fruition. So read on to discover how some of these revered furniture brands amped up their brand and style quotient through these beneficial business couplings.
“Womb” armchairs designed by Eero Saarinen for Knoll. Image: designwanted.com
Audo Copenhagen
A room setting featuring Menu and By Lassen furniture pieces. Image: Audo Copenhagen. Under one brand, two luminaries of Danish modernist design who have both been producing durable furniture and lighting for everyday use have joined. The venerable labels Menu and By Lassen will be renamed Audo Copenhagen as of Thursday. Design Holding purchased Menu and by Lassen in 2022. The Kubus collection by architect Mogens Lassen, the Tired Man by his brother Flemming Lassen, and new designs by Audo Copenhagen’s design and brand director, Joachim Kornbek Engell-Hansen, the grandson of Menu founder Simon Hansen, will all be on display at Copenhagen’s annual design festival, 3daysofdesign, which will run from June 7 to 9. In 1978, Hansen established the business under the name Danish Steel House.
?Menu and i...
The post Standout Collaborations and Partnerships In The Furniture Industry appeared first on LUXUO.
When furniture brands collide, their creative egos may get a beating but in our pick of recent furniture partnerships, mergers and collaborations, these reached fruition. So read on to discover how some of these revered furniture brands amped up their brand and style quotient through these beneficial business couplings.
“Womb” armchairs designed by Eero Saarinen for Knoll. Image: designwanted.com
Audo Copenhagen
A room setting featuring Menu and By Lassen furniture pieces. Image: Audo Copenhagen. Under one brand, two luminaries of Danish modernist design who have both been producing durable furniture and lighting for everyday use have joined. The venerable labels Menu and By Lassen will be renamed Audo Copenhagen as of Thursday. Design Holding purchased Menu and by Lassen in 2022. The Kubus collection by architect Mogens Lassen, the Tired Man by his brother Flemming Lassen, and new designs by Audo Copenhagen’s design and brand director, Joachim Kornbek Engell-Hansen, the grandson of Menu founder Simon Hansen, will all be on display at Copenhagen’s annual design festival, 3daysofdesign, which will run from June 7 to 9. In 1978, Hansen established the business under the name Danish Steel House.
?Menu and i...
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