Sincere Debuts SHH Concept Store at MBS Singapore
Fine watchmaking gets a new home at the SHH concept store, itself rebranded and remade for a new era in watch collecting.
The post Sincere Debuts SHH Concept Store at MBS Singapore appeared first on LUXUO.
SHH storefront.
Watch collecting is not only about buying watches, but also about community and finding spaces to enjoy your watches, and those of your friends. This is hardly a new phenomenon, driven by market realities, and Sincere Fine Watches has been providing just such a space for collectors and their friends since 2005 at Sincere Haute Horlogerie (SHH) concept store in the Hilton (now Voco). A new chapter began recently with the opening of a new SHH dedicated space and concept store at Marina Bay Sands. This represents a new beginning for SHH, because it is now branded as such.
Sincere Fine Watches CEO Ong Ban tells us that the re-branding was a practical matter as SHH is simply easier on the tongue, or ?a mouthful,? as he put it. He explained further that the new logo for SHH, designed by Theseus Chan of Work Pte Ltd, is based on the look of a mechanical watch as seen through the caseback. The idea for this came from Sincere Watch Limited General Manager Kate Lim Hui Ying. We will be bringing you the interview with Ong Ban soon, but first, an introduction about what SHH is.
SHH main hall.
The name-change is probably for the best since the independent watchmakers exclusive to SHH themselves sport tongue-twisting names such as Czapek & Cie and ...
The post Sincere Debuts SHH Concept Store at MBS Singapore appeared first on LUXUO.
SHH storefront.
Watch collecting is not only about buying watches, but also about community and finding spaces to enjoy your watches, and those of your friends. This is hardly a new phenomenon, driven by market realities, and Sincere Fine Watches has been providing just such a space for collectors and their friends since 2005 at Sincere Haute Horlogerie (SHH) concept store in the Hilton (now Voco). A new chapter began recently with the opening of a new SHH dedicated space and concept store at Marina Bay Sands. This represents a new beginning for SHH, because it is now branded as such.
Sincere Fine Watches CEO Ong Ban tells us that the re-branding was a practical matter as SHH is simply easier on the tongue, or ?a mouthful,? as he put it. He explained further that the new logo for SHH, designed by Theseus Chan of Work Pte Ltd, is based on the look of a mechanical watch as seen through the caseback. The idea for this came from Sincere Watch Limited General Manager Kate Lim Hui Ying. We will be bringing you the interview with Ong Ban soon, but first, an introduction about what SHH is.
SHH main hall.
The name-change is probably for the best since the independent watchmakers exclusive to SHH themselves sport tongue-twisting names such as Czapek & Cie and ...
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