Shoulder to Shoulder: ESG and the PR Professional
With the help from PR professionals, businesses can no longer treat ESG as a token corporate social responsibility programme.
The post Shoulder to Shoulder: ESG and the PR Professional appeared first on LUXUO.
Marina Mathews, Founder and CEO of MM Communications. Image: MM Communications
We are now witnessing a marked upswing in discourse around sustainability from all over the globe. The rampage of the pandemic, global socio-political uncertainty, together with growing unease over the exponential degradation of the environment, have resulted in increasing numbers of people around the world paying close attention to societal and sustainability related issues. This concern stems not just from activists who want to preserve the environment, but also from the public, think tanks, governments, business leaders, and investors. Consequently, we are seeing more and more pressure piled on corporations to be held accountable for their role in contributing to environmental and societal impact.
As a result, environmental, social, and governance (ESG) factors have become key metrics for these stakeholders in gauging corporate social accountability, and for CEOs in benchmarking and measuring their organisations? success in meeting ESG targets ? and communicating these achievements to internal and external audiences. In other words, it is no longer sufficient for a company to do well financially, it must also contribute to societal and environmental good.
Consequently, a co...
The post Shoulder to Shoulder: ESG and the PR Professional appeared first on LUXUO.
Marina Mathews, Founder and CEO of MM Communications. Image: MM Communications
We are now witnessing a marked upswing in discourse around sustainability from all over the globe. The rampage of the pandemic, global socio-political uncertainty, together with growing unease over the exponential degradation of the environment, have resulted in increasing numbers of people around the world paying close attention to societal and sustainability related issues. This concern stems not just from activists who want to preserve the environment, but also from the public, think tanks, governments, business leaders, and investors. Consequently, we are seeing more and more pressure piled on corporations to be held accountable for their role in contributing to environmental and societal impact.
As a result, environmental, social, and governance (ESG) factors have become key metrics for these stakeholders in gauging corporate social accountability, and for CEOs in benchmarking and measuring their organisations? success in meeting ESG targets ? and communicating these achievements to internal and external audiences. In other words, it is no longer sufficient for a company to do well financially, it must also contribute to societal and environmental good.
Consequently, a co...
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