Saint Laurent?s Largest Store Reinforces Brand Direction
The new space is an entirely modern design concept that reinforces Saint Laurent's brand identity and maverick spirit
The post Saint Laurent’s Largest Store Reinforces Brand Direction appeared first on LUXUO.
The interior space of Saint Laurent’s store at the Champs-Élysées
Saint Laurent has just announced the opening of its largest flagship store to date. Located in Paris’ Champs-Élysées ? perhaps one of the most stylish addresses in Europe ? Saint Laurent’s creative director, Anthony Vaccarello comments, “I wanted to realise one of Yves Saint Laurent?s wishes when he arrived in Paris and said he wanted his name to be written in fiery letters on the Champs-Élysées”.
The black-lacquered wooden staircase is a key feature of the space
Celebrating the essence of the building’s original architectural elements, the store features hard, industrial surfaces with exposed concrete walls and marble flooring. The building?s restored Haussmannian facade is Saint Laurent?s latest interpretation of modern luxury. The striking, luminous interiors provide a series of unique spaces that flow naturally with the sole purpose of creating an engaging experience for clients. The juxtaposition of raw and refined is delivered through thoughtfully place design elements, creating a new paradigm for a luxury shopping experience that is perhaps usually more clinically polished and predictability contemporary.
Interspersed in the white s...
The post Saint Laurent’s Largest Store Reinforces Brand Direction appeared first on LUXUO.
The interior space of Saint Laurent’s store at the Champs-Élysées
Saint Laurent has just announced the opening of its largest flagship store to date. Located in Paris’ Champs-Élysées ? perhaps one of the most stylish addresses in Europe ? Saint Laurent’s creative director, Anthony Vaccarello comments, “I wanted to realise one of Yves Saint Laurent?s wishes when he arrived in Paris and said he wanted his name to be written in fiery letters on the Champs-Élysées”.
The black-lacquered wooden staircase is a key feature of the space
Celebrating the essence of the building’s original architectural elements, the store features hard, industrial surfaces with exposed concrete walls and marble flooring. The building?s restored Haussmannian facade is Saint Laurent?s latest interpretation of modern luxury. The striking, luminous interiors provide a series of unique spaces that flow naturally with the sole purpose of creating an engaging experience for clients. The juxtaposition of raw and refined is delivered through thoughtfully place design elements, creating a new paradigm for a luxury shopping experience that is perhaps usually more clinically polished and predictability contemporary.
Interspersed in the white s...
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