Rolls-Royce Redesigns Spirit of Ecstasy For Its Electric Future
With a fluid form that captures movement, Rolls-Royce's refined Spirit of Ecstasy is modernised but echoes its original design in 1911.
The post Rolls-Royce Redesigns Spirit of Ecstasy For Its Electric Future appeared first on LUXUO.
Image: Rolls-Royce
Rolls-Royce has redesigned its legendary Spirit of Ecstasy mascot for its brand-new all-electric motor car Spectre. The move signals the brand’s dedication to the future, and its goal to go completely electric by 2030.
The graceful, iconic Spirit of Ecstacy officially became Rolls-Royce?s intellectual property 111 years ago, on 6 February 1911. Over the decades, the Spirit of Ecstasy has undergone several design changes but remains one of the most recognisable symbols in the world.
View this post on Instagram A post shared by Rolls-Royce Motor Cars (@rollsroycecars)
In 2020, Rolls-Royce unveiled a rebrand by Pentagram where the Spirit of Ecstasy was modernised into a silky form that evokes movement. Today, the figurine is more streamlined and elegant than ever before. Torsten Müller-Ötvös, chief executive officer at Rolls-Royce, expressed that the Spirit of Ecstasy is ?a constant source of inspiration and pride for the marque and its clients? and along with Rolls-Royce, ?has always moved with the times while staying true to her nature and character?.
READ MORE: Ferrari Reveals New Logo for its 75th Anniversary
In designing the figurine’s new form, Rolls-Royce?s designe...
The post Rolls-Royce Redesigns Spirit of Ecstasy For Its Electric Future appeared first on LUXUO.
Image: Rolls-Royce
Rolls-Royce has redesigned its legendary Spirit of Ecstasy mascot for its brand-new all-electric motor car Spectre. The move signals the brand’s dedication to the future, and its goal to go completely electric by 2030.
The graceful, iconic Spirit of Ecstacy officially became Rolls-Royce?s intellectual property 111 years ago, on 6 February 1911. Over the decades, the Spirit of Ecstasy has undergone several design changes but remains one of the most recognisable symbols in the world.
View this post on Instagram A post shared by Rolls-Royce Motor Cars (@rollsroycecars)
In 2020, Rolls-Royce unveiled a rebrand by Pentagram where the Spirit of Ecstasy was modernised into a silky form that evokes movement. Today, the figurine is more streamlined and elegant than ever before. Torsten Müller-Ötvös, chief executive officer at Rolls-Royce, expressed that the Spirit of Ecstasy is ?a constant source of inspiration and pride for the marque and its clients? and along with Rolls-Royce, ?has always moved with the times while staying true to her nature and character?.
READ MORE: Ferrari Reveals New Logo for its 75th Anniversary
In designing the figurine’s new form, Rolls-Royce?s designe...
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