Rolex Launches the Rolex Certified Pre-Owned Programme
For now, Rolex has revealed that Bucherer is one of the retailers participating in the Rolex Certified Pre-Owned Programme.
The post Rolex Launches the Rolex Certified Pre-Owned Programme appeared first on LUXUO.
It’s finally happened: Rolex is in the pre-owned watch business game, with the Rolex Certified Pre-Owned Programme. In a long-expected move, which some might insist is long overdue, Swiss watchmaker Rolex made the announcement just yesterday in Geneva, and the reverberations will be felt for years to come. Audemars Piguet has been trying to sort out its own pre-owned business model for years; Richard Mille has actually made it happen; and the Richemont Group made its own play with the acquisition of Watchfinder & Co. Of course, all those names are dwarfed by the colossus that is Rolex, but the most important question has yet to be settled: there is no word on how retailers will handle pricing.
So what do we know for now" In a nutshell, Rolex is taking a stand on the future of its watches, even after they have been sold to the public. Official retailers, or authorized dealers as they are also known, will begin to offer pre-owned Rolex watches for sale; these are certified as authentic and guaranteed by the brand, and as such come with a new international warranty, valid for two years from the date of any given re-sale. At press time, only one retailer has been revealed as a participant in the Rolex Certified Pre-Owned Programme: Bucherer.
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The post Rolex Launches the Rolex Certified Pre-Owned Programme appeared first on LUXUO.
It’s finally happened: Rolex is in the pre-owned watch business game, with the Rolex Certified Pre-Owned Programme. In a long-expected move, which some might insist is long overdue, Swiss watchmaker Rolex made the announcement just yesterday in Geneva, and the reverberations will be felt for years to come. Audemars Piguet has been trying to sort out its own pre-owned business model for years; Richard Mille has actually made it happen; and the Richemont Group made its own play with the acquisition of Watchfinder & Co. Of course, all those names are dwarfed by the colossus that is Rolex, but the most important question has yet to be settled: there is no word on how retailers will handle pricing.
So what do we know for now" In a nutshell, Rolex is taking a stand on the future of its watches, even after they have been sold to the public. Official retailers, or authorized dealers as they are also known, will begin to offer pre-owned Rolex watches for sale; these are certified as authentic and guaranteed by the brand, and as such come with a new international warranty, valid for two years from the date of any given re-sale. At press time, only one retailer has been revealed as a participant in the Rolex Certified Pre-Owned Programme: Bucherer.
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