Rolex Acquires World?s Largest Watch Dealer Bucherer
The acquisition comes just one year short of the centenary of the two Swiss watch industry's giants enduring partnership in bringing luxury watches from Switzerland to the world.
The post Rolex Acquires World’s Largest Watch Dealer Bucherer appeared first on LUXUO.
Photo: Nathan Aguirre via Unsplashed
Mergers and acquisitions seem to be the theme of summer this year in the realm of luxury goods. The dreamy mood of summer travel all but distracted from the silent power moves made by the likes of French Kering group acquiring perfume house Creed and American Tapestry group purchasing London-based fashion group Capri Holdings. As if to end the season with a cliff-hanging finale, Swiss watchmaking giant Rolex shocked the international horology community by ending its would-be century-long partnership with the family-owned Bucherer in a landmark acquisition of the world?s largest watch dealer.
Rolex and Bucherer both are no strangers to going against the grain since their inception, significantly so in an industry that is so tightly surveilled by its own craftsmen and consumers alike. Rolex founder Hans Wilsdorf and Bucherer founder Carl F. Bucherer found themselves in an exciting point of watchmaking history in the early 1900s, both then young European watchmakers-turned-entrepreneurs who were of the first few in the industry to popularise the wrist watch, revolutionising what it meant to own and covet a watch. Little did either man know that they were about t...
The post Rolex Acquires World’s Largest Watch Dealer Bucherer appeared first on LUXUO.
Photo: Nathan Aguirre via Unsplashed
Mergers and acquisitions seem to be the theme of summer this year in the realm of luxury goods. The dreamy mood of summer travel all but distracted from the silent power moves made by the likes of French Kering group acquiring perfume house Creed and American Tapestry group purchasing London-based fashion group Capri Holdings. As if to end the season with a cliff-hanging finale, Swiss watchmaking giant Rolex shocked the international horology community by ending its would-be century-long partnership with the family-owned Bucherer in a landmark acquisition of the world?s largest watch dealer.
Rolex and Bucherer both are no strangers to going against the grain since their inception, significantly so in an industry that is so tightly surveilled by its own craftsmen and consumers alike. Rolex founder Hans Wilsdorf and Bucherer founder Carl F. Bucherer found themselves in an exciting point of watchmaking history in the early 1900s, both then young European watchmakers-turned-entrepreneurs who were of the first few in the industry to popularise the wrist watch, revolutionising what it meant to own and covet a watch. Little did either man know that they were about t...
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