Rihanna Joins in on Rimowa?s Newest Campaign
Rihanna and Lebron James become the newest faces of Rimowa's campaign for their "Never Still" collection.
The post Rihanna Joins in on Rimowa?s Newest Campaign appeared first on LUXUO.
Image: Rimowa
Rihanna and Patti Smith join the likes of Lebron James and Roger Federer to become the new bold faces of Rimowa?s ?Never Still? campaign which debuted yesterday (September 16).
The campaign is for the German luxury brand?s collection ?Never Still?, which features products such as backpacks, crossbody bags, and tote bags. The campaign consists of four individual films designed as a creative exploration of how the pandemic has changed the travelling landscape. Each film follows the personal travel perspectives of the four ambassadors.
All of their individual videos are available to view on Rimowa’s website.
READ MORE: Fendi x Rimowa: A Prelude To A Co-branding Surge
Rihanna?s video was directed by herself and shot by Gary Sorrenti. It showcases her solitary lifestyle during the pandemic. Rihanna was also once spotted at the airport with a limited edition Rimowa x Off-White Cabin Multiwheel suitcase, designed by Virgil Abloh.
Rimowa campaign video featuring all four celebrities.
Smith?s video is dedicated to New York City?s resilience throughout the last year with shots of Fifth Avenue and Jimi Hendrix?s Electric Lady Studios The artist also wrote a poem for the campaign.
The ?Never Still? collection heralds the brand?s efforts ...
The post Rihanna Joins in on Rimowa?s Newest Campaign appeared first on LUXUO.
Image: Rimowa
Rihanna and Patti Smith join the likes of Lebron James and Roger Federer to become the new bold faces of Rimowa?s ?Never Still? campaign which debuted yesterday (September 16).
The campaign is for the German luxury brand?s collection ?Never Still?, which features products such as backpacks, crossbody bags, and tote bags. The campaign consists of four individual films designed as a creative exploration of how the pandemic has changed the travelling landscape. Each film follows the personal travel perspectives of the four ambassadors.
All of their individual videos are available to view on Rimowa’s website.
READ MORE: Fendi x Rimowa: A Prelude To A Co-branding Surge
Rihanna?s video was directed by herself and shot by Gary Sorrenti. It showcases her solitary lifestyle during the pandemic. Rihanna was also once spotted at the airport with a limited edition Rimowa x Off-White Cabin Multiwheel suitcase, designed by Virgil Abloh.
Rimowa campaign video featuring all four celebrities.
Smith?s video is dedicated to New York City?s resilience throughout the last year with shots of Fifth Avenue and Jimi Hendrix?s Electric Lady Studios The artist also wrote a poem for the campaign.
The ?Never Still? collection heralds the brand?s efforts ...
| -------------------------------- |
|
|
