Revlon Proves That You Can Be Too Big To Fail
Leading cosmetic empire, Revlon, files for bankruptcy as the global supply chain crunch and increase in competition proved to be the tipping point for the debt-laden company.
The post Revlon Proves That You Can Be Too Big To Fail appeared first on LUXUO.
Image: Revlon
For generations of women, Revlon’s red Fire & Ice introduced in 1952, was the go-to lipstick shade on a Saturday night. In the 70s, they spritzed Charlie perfume on their wrists, and when the supermodel Cindy Crawford showed up in ads wearing Raisin Rage in the 1990s, millions of women snapped up brown lipstick shades.
The company’s products have found their way into the everyday lives of individual customers and onto the shelves (digital or physical) of major retailers across the world. Though best known for their makeup, they eventually diversified their lines to a startling range of hair colouring kits, deodorants, and fragrances for both men and women globally.
Image: Revlon
For much of its 90 years, Revlon was a leading cosmetic empire. The cosmetics company’s roots stretch back to its 1932 nail polish launch by Charles Lachman and brothers Charles and Joseph Revson. The Golden Era for the company came in the 1980s with its “Most Unforgettable Women in the World” campaign, shot by the famed photographer Richard Avedon and featured many supermodels of the era, including Cindy Crawford, Claudia Schiffer, Iman and Christy Turlington.
However, in recent decades,...
The post Revlon Proves That You Can Be Too Big To Fail appeared first on LUXUO.
Image: Revlon
For generations of women, Revlon’s red Fire & Ice introduced in 1952, was the go-to lipstick shade on a Saturday night. In the 70s, they spritzed Charlie perfume on their wrists, and when the supermodel Cindy Crawford showed up in ads wearing Raisin Rage in the 1990s, millions of women snapped up brown lipstick shades.
The company’s products have found their way into the everyday lives of individual customers and onto the shelves (digital or physical) of major retailers across the world. Though best known for their makeup, they eventually diversified their lines to a startling range of hair colouring kits, deodorants, and fragrances for both men and women globally.
Image: Revlon
For much of its 90 years, Revlon was a leading cosmetic empire. The cosmetics company’s roots stretch back to its 1932 nail polish launch by Charles Lachman and brothers Charles and Joseph Revson. The Golden Era for the company came in the 1980s with its “Most Unforgettable Women in the World” campaign, shot by the famed photographer Richard Avedon and featured many supermodels of the era, including Cindy Crawford, Claudia Schiffer, Iman and Christy Turlington.
However, in recent decades,...
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