Rado Golden Horse 1957 limited edition is a look at Old Rado in a New Light
Rado's Golden Horse 1957 limited edition continues to defy expectations of watch connoisseurs on the wealth of history possessed by a brand which pioneered modern watchmaking
The post Rado Golden Horse 1957 limited edition is a look at Old Rado in a New Light appeared first on LUXUO.
Founded in 1917 but branded Rado in 1954, the Lengnau Swiss watchmaker eventually became a pioneer in the use of high tech materials like ceramic and lanthanum, that eventually, the vagaries of ?brand positioning? in order to improve their complementarity amongst Swatch Group brands meant that Rado began to focusing more on modernist watchmaking aesthetics and less on its more classically designed references. Hence, when Rado released heritage editions of its Golden Horse and the Captain Cook, it prompted a rare soul searching of deeply held perspectives on what each brand stood for among the community of watch connoisseurs. In the Swiss watch industry, brand perceptions rarely waver. Built over the course of a century or more, marketing communications tend to lean heavily on a continuous lineage which can trace the ancestry of a modern release. However, with Rado, when the futuristic references are all you know, the rediscovery of the legacy of the Lengnau brand can be exhilarating if not outright surprising, as a result the limited-edition Rado Golden Horse 1957 is a vaunted symbol of the untapped potential of the brand.
Rado Golden Horse 1957 limited edition: A look at old Rado in a New Lig...
The post Rado Golden Horse 1957 limited edition is a look at Old Rado in a New Light appeared first on LUXUO.
Founded in 1917 but branded Rado in 1954, the Lengnau Swiss watchmaker eventually became a pioneer in the use of high tech materials like ceramic and lanthanum, that eventually, the vagaries of ?brand positioning? in order to improve their complementarity amongst Swatch Group brands meant that Rado began to focusing more on modernist watchmaking aesthetics and less on its more classically designed references. Hence, when Rado released heritage editions of its Golden Horse and the Captain Cook, it prompted a rare soul searching of deeply held perspectives on what each brand stood for among the community of watch connoisseurs. In the Swiss watch industry, brand perceptions rarely waver. Built over the course of a century or more, marketing communications tend to lean heavily on a continuous lineage which can trace the ancestry of a modern release. However, with Rado, when the futuristic references are all you know, the rediscovery of the legacy of the Lengnau brand can be exhilarating if not outright surprising, as a result the limited-edition Rado Golden Horse 1957 is a vaunted symbol of the untapped potential of the brand.
Rado Golden Horse 1957 limited edition: A look at old Rado in a New Lig...
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