"What began as a WhatsApp group amongst a few friends became the start of It?s So Simple. It sparked a real passion in me."
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Image: Bryan Foong for It?s So Simple

I strongly advocate that if you believe you can achieve something, you can. For me, this belief and determination were what fuelled my transformation. It wasn?t a linear journey. At the outset, I did not have all the knowledge I needed and there were difficult times. But when I set my mind to something, I am extremely determined. So, I pushed myself, I learnt, and I overcame. I realised that there are no secrets to this ? it is a mixture of education, attitude and accountability, and so I have designed It?s So Simple to save other women from making the same mistakes I made and to equip them with the environment, tools, support and accountability to succeed. 
It?s So Simple features exercises, nutritional meal plans, progress tracking, personal consultation and a community group. How unique is this proposition" Why is there such a rapid success across the globe" 

The science of nutrition and exercise is no secret and accessible to all. The real secret sauce of It?s So Simple is the support and accountability. I have walked in our clients? shoes, as have all of our coaches, who have also completed the programme. The community element is critical too. We have a spec...