Race to The Top: Roger Dubuis?s Hyper Horology
In just 28 years, Roger Dubuis has sped to the forefront of collectors? minds when it comes to watches that are loud, fearless, and sometimes straight-up insane. We unpack what it means to embrace Hyper Horology.
The post Race to The Top: Roger Dubuis’s Hyper Horology appeared first on LUXUO.
The Excalibur Dr. Woo Monobalancier.
The world of luxury is often filled with superlatives, because it is not enough for something to be well-made, beautiful to look at, delectably rare and priced into the stratosphere ? it also needs to have a good story to tell. But what happens when the same old story has been repeated by numerous brands for years innumerable" When high-end watchmakers are all pedalling history, craftsmanship and a seamless mix of tradition and innovation, what else is there left to say"
For Roger Dubuis, the answer was simple: turn everything people think they know about haute horlogerie on its head and create a brazen new philosophy by which to create the most outrageous of tickers. That doctrine is what the brand now calls ?Hyper Horology?, and it is as over-the-top and entertaining as it sounds.
Hyper horology is founded on the brand?s values of ?pleasure, freedom and madness?. An obvious parallel would be to compare a supercar with a hypercar. The latter represents the haut de gamme of motoring, boasting cutting-edge technology, sensational design and performance that far exceeds the needs of the ordinary driver. Hyper Horology, as Roger...
The post Race to The Top: Roger Dubuis’s Hyper Horology appeared first on LUXUO.
The Excalibur Dr. Woo Monobalancier.
The world of luxury is often filled with superlatives, because it is not enough for something to be well-made, beautiful to look at, delectably rare and priced into the stratosphere ? it also needs to have a good story to tell. But what happens when the same old story has been repeated by numerous brands for years innumerable" When high-end watchmakers are all pedalling history, craftsmanship and a seamless mix of tradition and innovation, what else is there left to say"
For Roger Dubuis, the answer was simple: turn everything people think they know about haute horlogerie on its head and create a brazen new philosophy by which to create the most outrageous of tickers. That doctrine is what the brand now calls ?Hyper Horology?, and it is as over-the-top and entertaining as it sounds.
Hyper horology is founded on the brand?s values of ?pleasure, freedom and madness?. An obvious parallel would be to compare a supercar with a hypercar. The latter represents the haut de gamme of motoring, boasting cutting-edge technology, sensational design and performance that far exceeds the needs of the ordinary driver. Hyper Horology, as Roger...
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