Pre-Spring 2023 Mayhem: Matthieu Blazy Cements His Vision For Bottega Veneta
The Bottega Veneta defined by ex-creative director Daniel Lee is now being subtly retrofitted by current creative director Matthieu Blazy ? witnessed through the accessibility and refreshed Pre-Spring 2023 collection where craftsmanship triumphs any sensations of hype.
The post Pre-Spring 2023 Mayhem: Matthieu Blazy Cements His Vision For Bottega Veneta appeared first on LUXUO.
Beneath Bottega Veneta?s brilliant cutting-edge sheen lies a rare sense of authenticity. Look around you ? millions are entrapped by their phones, endlessly scrolling through social media. Ominous underpinnings of advertisements disguised as personal content infiltrate social media feeds, carefully convincing the audience to buy into a product or forcing the viewer to assimilate as its followers. It creates a harrowing sight ? content stuffed down one?s face has infuriatingly proven successful.
Ex-creative director Daniel Lee explored these maladies with bold gambits on past occasions. He first made the label go dark on all its social media platforms, deleting its Facebook, Twitter, and Instagram accounts in one fell swoop, before reorganising the collections as private affairs by hosting discreet off-the-calendar shows. The modern era of Bottega Veneta ushered in aspiration towards intimacy, a personal connection to the brand that wades through the noise of targeted advertisements; something felt rather than seen. Then, when Daniel Lee left, his replacement Matthieu Blazy instead looked in th...
The post Pre-Spring 2023 Mayhem: Matthieu Blazy Cements His Vision For Bottega Veneta appeared first on LUXUO.
Beneath Bottega Veneta?s brilliant cutting-edge sheen lies a rare sense of authenticity. Look around you ? millions are entrapped by their phones, endlessly scrolling through social media. Ominous underpinnings of advertisements disguised as personal content infiltrate social media feeds, carefully convincing the audience to buy into a product or forcing the viewer to assimilate as its followers. It creates a harrowing sight ? content stuffed down one?s face has infuriatingly proven successful.
Ex-creative director Daniel Lee explored these maladies with bold gambits on past occasions. He first made the label go dark on all its social media platforms, deleting its Facebook, Twitter, and Instagram accounts in one fell swoop, before reorganising the collections as private affairs by hosting discreet off-the-calendar shows. The modern era of Bottega Veneta ushered in aspiration towards intimacy, a personal connection to the brand that wades through the noise of targeted advertisements; something felt rather than seen. Then, when Daniel Lee left, his replacement Matthieu Blazy instead looked in th...
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