Prada?s Eternal Gold Fine Jewellery Collection Makes Sustainability Its Cornerstone
The luxury fashion brand?s first fine jewellery collection uses 100 per cent certified recycled gold and every step of the production chain can be traced.
The post Prada?s Eternal Gold Fine Jewellery Collection Makes Sustainability Its Cornerstone appeared first on LUXUO.
Poet and activist Amanda Gorman.
Luxury fashion house Prada has debuted its first sustainable fine jewellery line, Eternal Gold. It was a momentous launch as the brand is the first to use 100 per cent certified recycled gold to create its jewellery collection. The press release states, “Prada fine jewellery is embedded in sustainable practice that informs 21st century luxury, alongside time-honoured artisanal techniques and precious gems and metals.”
At its core, fine jewellery collections were created with the future in mind where pieces are treated as heirlooms and passed down through generations. Taking the notion a step further, Prada reinterpreted what the word “eternal” meant in today’s context and derived that sustainability should be the cornerstone of its inaugural fine jewellery line.
View this post on Instagram A post shared by Prada (@prada)
READ MORE: Strange Bedfellows: Diamonds, Blockchain and ESG
The brand has been a forerunner in sustainability where it has a “wide-ranging commitment to conscious and responsible practices across every facet of its business”. An example is Prada’s shift from using virgin nylo...
The post Prada?s Eternal Gold Fine Jewellery Collection Makes Sustainability Its Cornerstone appeared first on LUXUO.
Poet and activist Amanda Gorman.
Luxury fashion house Prada has debuted its first sustainable fine jewellery line, Eternal Gold. It was a momentous launch as the brand is the first to use 100 per cent certified recycled gold to create its jewellery collection. The press release states, “Prada fine jewellery is embedded in sustainable practice that informs 21st century luxury, alongside time-honoured artisanal techniques and precious gems and metals.”
At its core, fine jewellery collections were created with the future in mind where pieces are treated as heirlooms and passed down through generations. Taking the notion a step further, Prada reinterpreted what the word “eternal” meant in today’s context and derived that sustainability should be the cornerstone of its inaugural fine jewellery line.
View this post on Instagram A post shared by Prada (@prada)
READ MORE: Strange Bedfellows: Diamonds, Blockchain and ESG
The brand has been a forerunner in sustainability where it has a “wide-ranging commitment to conscious and responsible practices across every facet of its business”. An example is Prada’s shift from using virgin nylo...
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