Poetic Treasures: Van Cleef & Arpels? Hugues de Pins
Van Cleef & Arpels Managing Director Southeast Asia and Australia Hugues de Pins tells us about the maison?s watchmaking philosophy, explaining that it cannot be separated from its high jewellery character.
The post Poetic Treasures: Van Cleef & Arpels’ Hugues de Pins appeared first on LUXUO.
Hugues de Pins. Image: Van Cleef & Arpels
For more than 10 years, Van Cleef & Arpels wowed the world with its quirky takes on time, often powered by innovative movements developed by such luminaries as Christiaan van der Klaauw, Jean-Marc Wiederrecht and François Junod. As marvellous as those names might sound to watch enthusiasts, their collaborations with Van Cleef & Arpels are simply marvels. In other words, Van Cleef & Arpels ? at the apotheosis of its watchmaking ? has succeeded in transcending timekeeping itself. It is a claim made loudly and boldly by a number of brands, some unconvincingly, but Van Cleef & Arpels delivers.
The motivation is easy enough to understand ? the brand needs its haute horlogerie creations to be at the same level as its haute joaillerie ones. Jewellery brands do have the advantage of unfettered creativity, but this only goes so far in explaining the unusual success of Van Cleef & Arpels. Its watches are certainly the subject of professional admiration, but they are also wildly popular. Tellingly, there are more than a few watchmaker-jeweller brands that simply cannot claim top-shelf status in both trades.
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The post Poetic Treasures: Van Cleef & Arpels’ Hugues de Pins appeared first on LUXUO.
Hugues de Pins. Image: Van Cleef & Arpels
For more than 10 years, Van Cleef & Arpels wowed the world with its quirky takes on time, often powered by innovative movements developed by such luminaries as Christiaan van der Klaauw, Jean-Marc Wiederrecht and François Junod. As marvellous as those names might sound to watch enthusiasts, their collaborations with Van Cleef & Arpels are simply marvels. In other words, Van Cleef & Arpels ? at the apotheosis of its watchmaking ? has succeeded in transcending timekeeping itself. It is a claim made loudly and boldly by a number of brands, some unconvincingly, but Van Cleef & Arpels delivers.
The motivation is easy enough to understand ? the brand needs its haute horlogerie creations to be at the same level as its haute joaillerie ones. Jewellery brands do have the advantage of unfettered creativity, but this only goes so far in explaining the unusual success of Van Cleef & Arpels. Its watches are certainly the subject of professional admiration, but they are also wildly popular. Tellingly, there are more than a few watchmaker-jeweller brands that simply cannot claim top-shelf status in both trades.
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