Opinion: Scape Frequent Flyer Programmes for Greener Flights
Rather than preventing those who wish to fly, create a programme which would be the exact opposite and penalise the very frequent flyers.
The post Opinion: Scape Frequent Flyer Programmes for Greener Flights appeared first on LUXUO.
The loyalty programme of aviation companies like the frequent flyer programme is 40 years old. There were first created in 1979 by the now-defunct Texas International Airlines. Eager to give impetus to its stagnant clientele and add lustre to the brand, the solution advocated ensured loyalty of its customers by offering them credit points on flights. This was slowly adopted by other airlines. By purchasing their ticket, passengers would earn miles proportional to their number of flights within the same airline, which would allow them to be exchanged later for a free flight or an upgrade.
The result turned out to be extraordinarily attractive for frequent travellers who were highly courted by the various companies and for good reason! Recently, Imperial College London calculated that with 42 million annual flights, passengers on planes would circle the Earth four billion times a year. This is a lucrative operation for both passengers and aviation companies.
READ MORE: Opinion: The Financial Crisis Will Not Happen
At a time when short-haul flights are stigmatised, why not simply abolish these loyalty programmes so as not to encourage ? or even push ? users to take the plane more often than they should or need" It would be mo...
The post Opinion: Scape Frequent Flyer Programmes for Greener Flights appeared first on LUXUO.
The loyalty programme of aviation companies like the frequent flyer programme is 40 years old. There were first created in 1979 by the now-defunct Texas International Airlines. Eager to give impetus to its stagnant clientele and add lustre to the brand, the solution advocated ensured loyalty of its customers by offering them credit points on flights. This was slowly adopted by other airlines. By purchasing their ticket, passengers would earn miles proportional to their number of flights within the same airline, which would allow them to be exchanged later for a free flight or an upgrade.
The result turned out to be extraordinarily attractive for frequent travellers who were highly courted by the various companies and for good reason! Recently, Imperial College London calculated that with 42 million annual flights, passengers on planes would circle the Earth four billion times a year. This is a lucrative operation for both passengers and aviation companies.
READ MORE: Opinion: The Financial Crisis Will Not Happen
At a time when short-haul flights are stigmatised, why not simply abolish these loyalty programmes so as not to encourage ? or even push ? users to take the plane more often than they should or need" It would be mo...
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