Online Sales of Patek Philippe watches Begin for Now but there is potential for Long Term eCommerce
Patek Philippe is breaking with tradition and allowing its retailers to sell their timepieces online temporarily during this covid-19 pandemic, LUXUO explores why there's potential for a longer term strategy
The post Online Sales of Patek Philippe watches Begin for Now but there is potential for Long Term eCommerce appeared first on LUXUO.
With retail at a standstill, hard luxury sales being a traditionally experiential activity, the Covid-19 pandemic encouraged Patek Philippe to experiment with eCommerce. Beginning this month (April 2020) and working with authorised retailers, Patek Philippe is offering some of the world’s most luxurious and exclusive timepieces for online sales through the platforms of authorised dealers affected by national lockdowns. Patek Philippe has long held that fine watches should only be sold at boutiques in order to build a relationship with its customers but the coronavirus outbreak has created an unprecedented economic disaster as global supply chains, logistics and retail got affected, leading the staunch traditional watchmaker, among the last of the independent watchmakers in an industry dominated by conglomerate held brands, has long held out that luxury watch retail should take place in an appropriate retail environment with face to face service with cultivated, long term, relationships.
Calatrava Pilot Travel Time Ref. 7234R
Temporary Online Sales of Patek Philippe watches Begin for Affected Retailers but There’s potential f...
The post Online Sales of Patek Philippe watches Begin for Now but there is potential for Long Term eCommerce appeared first on LUXUO.
With retail at a standstill, hard luxury sales being a traditionally experiential activity, the Covid-19 pandemic encouraged Patek Philippe to experiment with eCommerce. Beginning this month (April 2020) and working with authorised retailers, Patek Philippe is offering some of the world’s most luxurious and exclusive timepieces for online sales through the platforms of authorised dealers affected by national lockdowns. Patek Philippe has long held that fine watches should only be sold at boutiques in order to build a relationship with its customers but the coronavirus outbreak has created an unprecedented economic disaster as global supply chains, logistics and retail got affected, leading the staunch traditional watchmaker, among the last of the independent watchmakers in an industry dominated by conglomerate held brands, has long held out that luxury watch retail should take place in an appropriate retail environment with face to face service with cultivated, long term, relationships.
Calatrava Pilot Travel Time Ref. 7234R
Temporary Online Sales of Patek Philippe watches Begin for Affected Retailers but There’s potential f...
-------------------------------- |
|
Real or Fake" Luxury Watchmaking Battles a Crisis of Authenticity
29-04-2024 04:04 - (
luxury )