This special annual issue is on newsstands now and puts the spotlight firmly on traditional watchmaking and its values.
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For the inaugural issue of WOW Legacy, the team travelled back through time to journey through the very evolution of Swiss watchmaking. This special annual issue is on newsstands now and puts the spotlight firmly on traditional watchmaking and its values. It will be our forum for all horological objects classical and dressy. Of course, we know that watchmaking did not even get its start in Switzerland, so future annual issues will get into the weeds of what happened in the domain of timekeeping in Great Britain, France, Germany, the United States and Japan. For our start though, we just had to fire up the Tardis for a Swiss field trip.
We went back 200, 100, and even 20 years ago to understand how the cultural zeitgeist of those eras had an impact on the watches we wear today. We undertook a hefty task, and explored the confluence of location and legacy by touring the main Swiss cantons where watchmaking first erupted. The story became a beast of its own. The more people we spoke to, the more research we did, the more we realised that the tales that had been fed to us over the years had slowly been watered down, almost romanticised, with many details lost as we moved forward. So we dug deeper to understand the real impact of certain legends that we take for granted today. In the Jur...