Is the industry?s obsession with iconic models causing a lack of innovation amongst watch manufactures"
The post Of Traditional Designs and Watchmaking Innovation appeared first on LUXUO.

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In April this year, we witnessed some of the biggest and most beloved watch manufactures launch their new models for the year. Amongst them were many iconic names that we as watch enthusiasts have come to know and love. And therein lies the topic of today?s discussion. Many of the models names we saw earlier this year have appeared last year, and the year before that, and before that?you get my point. If these watches are simply repackaged models, is there thus a lack of innovation among watchmakers" The answer is of course, a resounding no, as we will explain.
To state that watch manufactures are stagnating based off the fact that their new models bear the same name and similar designs to timepieces of old is unfair. It is, however, understandable that the uninitiated would come to this conclusion. To illustrate the error of this statement, one could draw parallels to the world of technology, specifically, smartphone designs.

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Take the iPhone for example. Since the first iPhone came out its basic designs have stayed largely the same. Yes, it may have gotten a little bigger and it might have two cameras where the original only had one but visually, little has changed. It?s sti...