"Parfum d?Exception" is a highly dynamic segment of perfumery that is typified by an emphasis on the signature, the bespoke, the artisanal and the exclusive.
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Image: Maison 21G

Enriched by centuries of artistry and expertise, the world of perfumery is one immersed in secrecy, tradition and artisanal values. For those who love fine fragrances, discovering a perfume that speaks to your soul is a precious moment ? such scents become extensions of the personality, capable of communicating so much about the wearer in myriad subtle and multisensory ways.

Despite its closely guarded heritage and illusions of old-fashioned luxury values, perfumery is subject to the same whims of fashion, changing trends and evolving landscape as any other industry. However, the past few years have seen perfumery trends transforming the scene like never before, with consumers worldwide driving forward new concepts which have been heard loud and clear by the world?s biggest fragrance brands, as well as a number of smaller boutique producers keen to ride the winds of change.
Maison 21G, the Parisian house of bespoke Haute couture perfumery, has built a unique business model upon this changing landscape. Reflecting profound new ideas of what the perfume industry should be for a new generation, it?s a fascinating time to explore the latest trends in the world of scent, and consider what th...