New Beginnings: Lionel A Marca Shares About His New Role At Breguet
Having been with the Swatch Group for the past 30 years, Lionel A Marca puts on a new hat as CEO of Breguet. He chats with us about the decision to join the historic maison and future plans
The post New Beginnings: Lionel A Marca Shares About His New Role At Breguet appeared first on LUXUO.
Image: Breguet
You have been part of the Swatch Group for more than 20 years, mainly at Blancpain. How did you become CEO of Breguet"
It happened very naturally. Indeed, after internal reflection between the Hayek family and the various members of the management, it seemed judicious to me to offer myself for the position of CEO at Breguet. Indeed, through my years within the Swatch Group, I had the chance to approach various key sectors such as development, production, operations, and even marketing, which allowed me to have a vision of the overall needs of a brand. I am very honoured by the trust placed in me by the Hayek family. Taking the reins of a brand with such a heritage is a source of pride.
What was your impression of Breguet before and after joining the brand"
I was impressed by the technology put in place within the manufacture as well as by all the knowledge present. These elements were very important to Nicolas G. Hayek, who made it a point of honour to reinforce this know-how when Breguet was bought in 1999 by the Swatch Group. This initiative was also continued by Marc A. Hayek when he took over as director. That was also very important for him. In...
The post New Beginnings: Lionel A Marca Shares About His New Role At Breguet appeared first on LUXUO.
Image: Breguet
You have been part of the Swatch Group for more than 20 years, mainly at Blancpain. How did you become CEO of Breguet"
It happened very naturally. Indeed, after internal reflection between the Hayek family and the various members of the management, it seemed judicious to me to offer myself for the position of CEO at Breguet. Indeed, through my years within the Swatch Group, I had the chance to approach various key sectors such as development, production, operations, and even marketing, which allowed me to have a vision of the overall needs of a brand. I am very honoured by the trust placed in me by the Hayek family. Taking the reins of a brand with such a heritage is a source of pride.
What was your impression of Breguet before and after joining the brand"
I was impressed by the technology put in place within the manufacture as well as by all the knowledge present. These elements were very important to Nicolas G. Hayek, who made it a point of honour to reinforce this know-how when Breguet was bought in 1999 by the Swatch Group. This initiative was also continued by Marc A. Hayek when he took over as director. That was also very important for him. In...
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