The common adage is that, "if the service is free, you are the product". LUXUO discovers you aren't the product, changing your behaviour so companies and governments can predict your actions is the product. Your data privacy is the new luxury of the 21st century
The post Netflix Social Dilemma is proving Your Data is the New Luxury appeared first on LUXUO.

Surveillance capitalism is term coined by Harvard professor and social psychologist Shoshana Zuboff in 2014. Surveillance capitalism describes the new market forces which accompany the rise of social media where the commodity for sale is your personal data, and the capture and production of this data relies on mass surveillance; either in the capture of your data when you use “free’ online services like Google or platforms like Facebook; chillingly, it also describes surreptitious means of listening in to conversations with your mobile devices and scanning for your ‘word clouds’ for keywords. Typically, specialist analytics firms or divisions of data scientists within these companies collect and scrutinise our online behaviours (likes, dislikes, searches, how long we stay on specific posts) to produce data that can be further segment our behavioural proclivities and personality types so that companies can use the information for commercial purposes.
But that’s not the real danger.

The real danger is of Social Media & Big Data is Behaviour Modification
“Some of these data ...