Montblanc Suite 4810 Paris Takes The Spotlight On Champs-Élysées
The new concept store merges retail and hospitality where guests can be transported into the world of Montblanc.
The post Montblanc Suite 4810 Paris Takes The Spotlight On Champs-Élysées appeared first on LUXUO.
Storefront of the revamped Montblanc boutique.
Montblanc reopens its flagship boutique at 152 Avenue des Champs-Élysées after extensive renovation and expansion works. This is to accommodate a new concept aimed at merging retail and hospitality. Called ?Montblanc Suite 4810 Paris?, the space calls to mind what a luxurious hotel lobby would be but with the brand?s signature touches.Â
The Montblanc experience begins even before guests enter the boutique. The Grand Entrance features a magnificent grille that is designed to look like iconic Montblanc nip and a mosaic on the floor forming the name ?Montblanc Suite 4810 Paris?. Another significant reference to the brand is the number 4810, which represents the height of Europe?s famous snow-capped mountain when the brand was founded over 115 years ago.
The Grand Entrance.
Inside the concept store, there are about five areas that guests can explore. The first touchpoint is the lobby, where a host will be on standby and be ready to customise the individual’s experience according to preferences and interests. Black lacquered walls surround the lobby and are a nod to Montblanc?s deep black resin of its writing instrument. Riding on the same theme of the Meisterstück pens, there is also an Ink Bar just a...
The post Montblanc Suite 4810 Paris Takes The Spotlight On Champs-Élysées appeared first on LUXUO.
Storefront of the revamped Montblanc boutique.
Montblanc reopens its flagship boutique at 152 Avenue des Champs-Élysées after extensive renovation and expansion works. This is to accommodate a new concept aimed at merging retail and hospitality. Called ?Montblanc Suite 4810 Paris?, the space calls to mind what a luxurious hotel lobby would be but with the brand?s signature touches.Â
The Montblanc experience begins even before guests enter the boutique. The Grand Entrance features a magnificent grille that is designed to look like iconic Montblanc nip and a mosaic on the floor forming the name ?Montblanc Suite 4810 Paris?. Another significant reference to the brand is the number 4810, which represents the height of Europe?s famous snow-capped mountain when the brand was founded over 115 years ago.
The Grand Entrance.
Inside the concept store, there are about five areas that guests can explore. The first touchpoint is the lobby, where a host will be on standby and be ready to customise the individual’s experience according to preferences and interests. Black lacquered walls surround the lobby and are a nod to Montblanc?s deep black resin of its writing instrument. Riding on the same theme of the Meisterstück pens, there is also an Ink Bar just a...
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