Method Dressing: Hollywood?s Favourite Box Office Booster
Explore Hollywood's favourite movie marketing tool, from Margot Robbie's Barbie phenomenon to Blake Lively's controversial press tour looks.
The post Method Dressing: Hollywood’s Favourite Box Office Booster appeared first on LUXUO.
Method dressing is Hollywood’s newest fixation and secret formula to growing virality and publicity when promoting new films. The term “method dressing” essentially refers to when an actor references the film’s unique aesthetic, themes or elements through their clothing in order to extend the cinematic universe onto red carpets for the purpose of promotion. One may have heard about method acting but it seems that method dressing has instead become the focal point and somewhat of an expectation for star-studded movie press tours and red carpets. In the past, movie stars have graced carpets dressed to the nines, yet seldom referenced the film itself ? but more so channelling a more glamorous, more formal version of their personal style.
However, method dressing is not a new concept, it was first recognised in 1992 when Geena Davis wore a dress stitched like a baseball to the premiere of A League of Their Own and in 2014 with Angelina Jolie’s edgy leather and spike-adorned ensemble for Maleficent. While it has definitely been done before, the popularity of method dressing exploded thanks to Margot Robbie and stylist Andrew Mukamal’s Barbie press tour looks ? a contributing and partly responsible fact...
The post Method Dressing: Hollywood’s Favourite Box Office Booster appeared first on LUXUO.
Method dressing is Hollywood’s newest fixation and secret formula to growing virality and publicity when promoting new films. The term “method dressing” essentially refers to when an actor references the film’s unique aesthetic, themes or elements through their clothing in order to extend the cinematic universe onto red carpets for the purpose of promotion. One may have heard about method acting but it seems that method dressing has instead become the focal point and somewhat of an expectation for star-studded movie press tours and red carpets. In the past, movie stars have graced carpets dressed to the nines, yet seldom referenced the film itself ? but more so channelling a more glamorous, more formal version of their personal style.
However, method dressing is not a new concept, it was first recognised in 1992 when Geena Davis wore a dress stitched like a baseball to the premiere of A League of Their Own and in 2014 with Angelina Jolie’s edgy leather and spike-adorned ensemble for Maleficent. While it has definitely been done before, the popularity of method dressing exploded thanks to Margot Robbie and stylist Andrew Mukamal’s Barbie press tour looks ? a contributing and partly responsible fact...
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