Masterworks Opens Level & Co. Gallery in New York?s Upper East Side
A democratised art gallery where all the art is co-owned by members of the public.
The post Masterworks Opens Level & Co. Gallery in New York’s Upper East Side appeared first on LUXUO.
The New York art scene is witnessing a significant transformation with the launch of Level & Co., a new art gallery subsidiary of Masterworks located in the heart of the Upper East Side. While much of the physical art world has emphasised going digital in recent years, this new initiative is a prime example of the reverse trend in action.
Spearheaded by Evan Beard, the Executive Vice President of Masterworks, Level & Co. aims to bring a fresh, transparent approach to art investment and collective ownership. The venture marks a significant departure from the elitist and often inaccessible aura that has surrounded the high art industry since its inception.
Before delving into the specifics of Level & Co., it is essential to understand the work that Masterworks has been putting in over the last few years and how the Masterworks platform has already been making waves in the art world despite having been launched just four years ago. Masterworks is the world?s first fractionalized art investment platform. In other words, anyone can use it to buy percentage shares of famous artwork such as works from the likes of Banksy, Basquiat, Monet and Andy Warhol.
The process works like this. The Masterworks team selects artists that have the most market mome...
The post Masterworks Opens Level & Co. Gallery in New York’s Upper East Side appeared first on LUXUO.
The New York art scene is witnessing a significant transformation with the launch of Level & Co., a new art gallery subsidiary of Masterworks located in the heart of the Upper East Side. While much of the physical art world has emphasised going digital in recent years, this new initiative is a prime example of the reverse trend in action.
Spearheaded by Evan Beard, the Executive Vice President of Masterworks, Level & Co. aims to bring a fresh, transparent approach to art investment and collective ownership. The venture marks a significant departure from the elitist and often inaccessible aura that has surrounded the high art industry since its inception.
Before delving into the specifics of Level & Co., it is essential to understand the work that Masterworks has been putting in over the last few years and how the Masterworks platform has already been making waves in the art world despite having been launched just four years ago. Masterworks is the world?s first fractionalized art investment platform. In other words, anyone can use it to buy percentage shares of famous artwork such as works from the likes of Banksy, Basquiat, Monet and Andy Warhol.
The process works like this. The Masterworks team selects artists that have the most market mome...
| -------------------------------- |
|
|
