Mash-ups: The New Cash Cow of Luxury Brands
A creative mix up that not only brings fun but also profit.
The post Mash-ups: The New Cash Cow of Luxury Brands appeared first on LUXUO.
If you were to ask luxury brands what their thoughts are about mash-ups, chances are they will dismiss the entire idea completely. To these mega brands, the thought of sharing the spotlight with another brand means potential dilution of the brand?s prestige as well as taking the focus away from its products. Hence, in the past, collaborations were often frowned upon.
Times have changed and mash-ups are all the rage right now. Take a look at the highly successful collaboration between Louis Vuitton and Supreme, the collection flew off the shelves and has since spawned other types of mash-ups: Dior x Air Jordan, Gucci x The North Face, Prada x Adidas, and many more. ?By mashing up two brands, especially in diverse industries, the impact can be exponential,? an article by Forbes states. The publication even declared that 2020 was the year of the brand mash-up. Essentially, it is uniting two superb brands together to create something unexpected and able to have a great reach. Till now, the Louis Vuitton x Supreme collection is still a talking point for many in the fashion industry.
Nike Air Jordan 1 High OG Dior sneakers
Gucci x The North Face
While fashion brought the attention of mash-up to the general public, music is perhaps the progenitor of this form of collaboration. Looking at the top five songs this week, about three o...
The post Mash-ups: The New Cash Cow of Luxury Brands appeared first on LUXUO.
If you were to ask luxury brands what their thoughts are about mash-ups, chances are they will dismiss the entire idea completely. To these mega brands, the thought of sharing the spotlight with another brand means potential dilution of the brand?s prestige as well as taking the focus away from its products. Hence, in the past, collaborations were often frowned upon.
Times have changed and mash-ups are all the rage right now. Take a look at the highly successful collaboration between Louis Vuitton and Supreme, the collection flew off the shelves and has since spawned other types of mash-ups: Dior x Air Jordan, Gucci x The North Face, Prada x Adidas, and many more. ?By mashing up two brands, especially in diverse industries, the impact can be exponential,? an article by Forbes states. The publication even declared that 2020 was the year of the brand mash-up. Essentially, it is uniting two superb brands together to create something unexpected and able to have a great reach. Till now, the Louis Vuitton x Supreme collection is still a talking point for many in the fashion industry.
Nike Air Jordan 1 High OG Dior sneakers
Gucci x The North Face
While fashion brought the attention of mash-up to the general public, music is perhaps the progenitor of this form of collaboration. Looking at the top five songs this week, about three o...
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