By the end of 2022, Switzerland's tourism is almost back to its pre-pandemic level and is on track to outperform 2019 records in 2023.
The post Martin Nydegger, CEO of Switzerland Tourism: “Swisstainable” Travel appeared first on LUXUO.

Martin Nydegger, CEO of Switzerland Tourism

Hello Martin, what are 3 takeaways you hope our readers will know about Switzerland Tourism"

Switzerland is a year-round destination. Every season offers a different travel experience and is worth experiencing.

Switzerland offers an amazing public transportation system which makes travelling around the country very convenient. The best part of this: on trains, busses, boats and cable cars, all well-known destinations as well as off-the-beaten-path hidden gems can be reached and discovered.
Switzerland being a first-class travel destination offers best value for the money with very attractive fares on public transportation and many all-inclusive packages in destinations.

It has been 5 years since you have become the CEO of Switzerland Tourism, how has the journey been thus far"

When I started we were in the middle of an intense period of growth from Asian guests. It was an exciting time with the challenge of having new offers ready for new groups of guests. Then came the global pandemic, and we quickly learned that the diversified portfolio of source markets we had established before was what would help us through the pandemic. Coming out of it we?re deal...