LVMH Doubles Down on Menswear Market in Asia
The new ambassador at Dior is Jimin from BTS while at Givenchy, it is Big Bang?s Taeyang.
The post LVMH Doubles Down on Menswear Market in Asia appeared first on LUXUO.
Jimin, a member of the boy group BTS.
On the back of the menswear fashion season, several brands have announced new additions to their line-up of global ambassadors. At luxury fashion conglomerate LVMH, it has announced that Jimin from BTS will be its new global ambassador. He joins a coterie of South Korean K-pop stars like Jisoo from Blackpink, Sehun of Exo and Astro?s Cha Eunwoo.
Fellow stablemate Givenchy has also announced that Big Bang?s Taeyang has been appointed as its first male global ambassador. While over at Louis Vuitton, Chinese actor Dylan Wang is the brand?s newest global ambassador and starred in a video campaign for its collaboration with Japanese artist Yayoi Kusama.
Taeyang of Big Bang.
READ MORE: Louis Vuitton Renews Collaboration with Yayoi Kusama
The spade of appointments at the brands under LVMH follows the reshuffle of its leadership at the different Maisons. Christian Dior?s CEO Pietro Beccari will succeed Michael Burke as Louis Vuitton?s CEO and Delphine Arnault, the eldest daughter of Bernard Arnault, will take the helm as CEO of Dior. Perhaps the cogs are already at work even before the new management assumes their roles next month ? a greater emphasis on the menswear market in Asia.
According to the market research company Imarc, the global menswear market re...
The post LVMH Doubles Down on Menswear Market in Asia appeared first on LUXUO.
Jimin, a member of the boy group BTS.
On the back of the menswear fashion season, several brands have announced new additions to their line-up of global ambassadors. At luxury fashion conglomerate LVMH, it has announced that Jimin from BTS will be its new global ambassador. He joins a coterie of South Korean K-pop stars like Jisoo from Blackpink, Sehun of Exo and Astro?s Cha Eunwoo.
Fellow stablemate Givenchy has also announced that Big Bang?s Taeyang has been appointed as its first male global ambassador. While over at Louis Vuitton, Chinese actor Dylan Wang is the brand?s newest global ambassador and starred in a video campaign for its collaboration with Japanese artist Yayoi Kusama.
Taeyang of Big Bang.
READ MORE: Louis Vuitton Renews Collaboration with Yayoi Kusama
The spade of appointments at the brands under LVMH follows the reshuffle of its leadership at the different Maisons. Christian Dior?s CEO Pietro Beccari will succeed Michael Burke as Louis Vuitton?s CEO and Delphine Arnault, the eldest daughter of Bernard Arnault, will take the helm as CEO of Dior. Perhaps the cogs are already at work even before the new management assumes their roles next month ? a greater emphasis on the menswear market in Asia.
According to the market research company Imarc, the global menswear market re...
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