Lionel Messi and Cristiano Ronaldo posed for photographer Annie Leibovitz for a campaign that trumpets Vuitton's sporting roots.
The post Louis Vuitton Stars Football Icons Lionel Messi and Cristiano Ronaldo in “Victory is a State of Mind” Campaign appeared first on LUXUO.

Luxury fashion house Louis Vuitton has been a long time partner with the FIFA World Cup since 2010, when it was the trunk maker for the world?s most sought-after trophy: FIFA World Cup Trophy. The French maison?s affinity to the world of football culminated with its 2010 Core Values campaign featuring all-time greats like Pele, Maradona and Zinedine Zidane. These legends posed for photographer Annie Leibovitz and it spotlighted the brand?s monogram canvas bags.
Following the 2010 World Cup season in South Africa, which also saw Shakira?s song ?Waka Waka (This Time for Africa)? shooting into international fame, the House of Vuitton has released a new brand campaign, ?Victory is a State of Mind?. Coming in a full circle, the new campaign was photographed by Leibovitz again and stars football icons Lionel Messi and Cristiano Ronaldo.

Instead of competing on the football pitch, the eternal rivals have switched up to face each other on a game of chess. In the most Louis Vuitton-esque way, the duo used the brand?s Damier attache case as their chessboard and the campaign image broke the internet ahead of the FIFA World Cup 2022 in Qatar.

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