Louis 200: BTS and Others celebrate Louis Vuitton?s 200th Birthday
For the second half of the year, there will be a slew of activations to grandly celebrate Louis Vuitton?s bicentennial birthday.
The post Louis 200: BTS and Others celebrate Louis Vuitton?s 200th Birthday appeared first on LUXUO.
Image: Louis Vuitton
August 4 marks one of the important days in the fashion industry. It’s the day that Louis Vuitton, the founder of the eponymous French Maison, was born. And 2021 is a special one because the brand is celebrating its founder?s 200th birthday with Louis 200, an initiative that pays homage to the life and legacy of Louis Vuitton.
Unlike other fashion brands over the years where a special collection will be made to commemorate the occasion, the Maison decided to chronicle the life of Louis Vuitton through an array of activities that transcends the realm of fashion into gaming, art, and literature.
Starting today, fans can download Louis The Game, an immersive gaming experience that pays tribute to Vuitton?s famous two-year journey from his hometown of Anchay in the French Jura area to Paris. The game features Vivienne, the house?s monogrammed mascot, who traverses a virtual world. Players will have to clear quests, collect candles and keys to access new levels, which ultimately leads to a party at the end. Four iconic cities serve as the inspiration for the locations within the game?s world: Paris, Beijing, London and New York.
In addition to just playing the games, players will stand a chance to win NFTs...
The post Louis 200: BTS and Others celebrate Louis Vuitton?s 200th Birthday appeared first on LUXUO.
Image: Louis Vuitton
August 4 marks one of the important days in the fashion industry. It’s the day that Louis Vuitton, the founder of the eponymous French Maison, was born. And 2021 is a special one because the brand is celebrating its founder?s 200th birthday with Louis 200, an initiative that pays homage to the life and legacy of Louis Vuitton.
Unlike other fashion brands over the years where a special collection will be made to commemorate the occasion, the Maison decided to chronicle the life of Louis Vuitton through an array of activities that transcends the realm of fashion into gaming, art, and literature.
Starting today, fans can download Louis The Game, an immersive gaming experience that pays tribute to Vuitton?s famous two-year journey from his hometown of Anchay in the French Jura area to Paris. The game features Vivienne, the house?s monogrammed mascot, who traverses a virtual world. Players will have to clear quests, collect candles and keys to access new levels, which ultimately leads to a party at the end. Four iconic cities serve as the inspiration for the locations within the game?s world: Paris, Beijing, London and New York.
In addition to just playing the games, players will stand a chance to win NFTs...
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