The watch veteran discusses the brand's passion for aviation-inspired timepieces and his love for mechanical watches.
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Longines CEO Matthias Breschan

Longines is a brand on the move, and those moves are frequently airborne. This is literally true of CEO Matthias Breschan, whom we have met twice in the span of a few months, both in Asia but not in the same country. That is how this remarkable story came about, with two interviews and a couple of launch events. The more significant of the two took place in March this year as Longines revealed part of its slate of novelties for the year. We will get to those in due course, but first we should hear from Breschan himself about the brand?s plans for the future.
We have met the current CEO of Longines watches a few times, right back to his days of being in charge of Rado ? Breschan has spent a good deal of time with The Swatch Group, counting his time at Hamilton, and Swatch too. This being the Swatch Group, only the chief executives are meant to make public statements that can be quoted. Thus Breschan has a tough job, always needing to field questions from the press, and all over the world too. He has been remarkably forthright about the impact of the pandemic on business, for example. He most recently told The Straits Times that Longines? weaknesses in relying on tourist-spending rather than engaging them in their own markets...