Longchamp President Jean Cassegrain Knows What Contemporary Fashion Clients Want
Jean Cassegrain's management has seen him reshape his family-owned Longchamp brand, LUXUO finds out what's next for the fashion company.
The post Longchamp President Jean Cassegrain Knows What Contemporary Fashion Clients Want appeared first on LUXUO.
Longchamp President Jean Cassegrain
Jean Cassegrain is the man behind today’s growth and expansion at French label, Longchamp. With an understanding of how to run a successful family-led business that he picked up from his father before succeeding him as president of the company, the Ecole Supérieure de Commerce de Paris graduate worked as a management consultant before working for Longchamp in 1991. For over 30 years, Jean has served as an active member of the family firm and has enhanced Longchamp?s position from a solely bag and luggage player to a global lifestyle company adding accessories, ready-to-wear, eyewear and shoes, while keeping the authenticity and sincerity of the Maison. Fast forward to 2024 and Longchamp sees the opening of its flagship store at TRX Mall Kuala Lumpur and the largest boutique in Malaysia to date signaling the expansion of the leather goods company from Paris to Kuala Lumpur. Spanning across 2,893 square feet, the store pays homage to the brand’s rich heritage through its décor that exudes an elegant yet vibrant ambiance. Modeled after a private Parisian apartment, the space offers a full range of bags, small leather goods, accessories and shoes alongside a selection of ready-t...
The post Longchamp President Jean Cassegrain Knows What Contemporary Fashion Clients Want appeared first on LUXUO.
Longchamp President Jean Cassegrain
Jean Cassegrain is the man behind today’s growth and expansion at French label, Longchamp. With an understanding of how to run a successful family-led business that he picked up from his father before succeeding him as president of the company, the Ecole Supérieure de Commerce de Paris graduate worked as a management consultant before working for Longchamp in 1991. For over 30 years, Jean has served as an active member of the family firm and has enhanced Longchamp?s position from a solely bag and luggage player to a global lifestyle company adding accessories, ready-to-wear, eyewear and shoes, while keeping the authenticity and sincerity of the Maison. Fast forward to 2024 and Longchamp sees the opening of its flagship store at TRX Mall Kuala Lumpur and the largest boutique in Malaysia to date signaling the expansion of the leather goods company from Paris to Kuala Lumpur. Spanning across 2,893 square feet, the store pays homage to the brand’s rich heritage through its décor that exudes an elegant yet vibrant ambiance. Modeled after a private Parisian apartment, the space offers a full range of bags, small leather goods, accessories and shoes alongside a selection of ready-t...
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