Li Si Wei of G.H.Y Culture & Media: Singapore and China?s Undeniable Bond
With an extensive experience across multiple hit TV series in China, Li Si Wei wants to expand into Singapore and SEA.
The post Li Si Wei of G.H.Y Culture & Media: Singapore and China’s Undeniable Bond appeared first on LUXUO.
Mr Li Si Wei has worked for China’s tech giant Sohu and China’s number one video streaming platform iQIYI, and is now with the Singapore-listed G.H.Y Culture & Media.
He has over 15 years of successful experience in digital entertainment in the areas of Internet TV, variety shows, and short-format videos that have emerged globally in recent years. He led the global marketing and promotion of the hit TV series “Story of Yanxi Palace” and the variety show “Youth with You”, which have been broadcast throughout Asia.
Mr Li has extensive experience in international brand marketing and team management, with particular insight into the history, culture, entertainment environment and customs of Southeast Asia, and has maintained close partnerships with many media, film and television organisations and brands in Southeast Asia.
As a senior marketing expert in the China market, Mr Li has been invited to be a speaker at several China and international marketing summits and to be a judge at advertising festivals.
How did you first get interested in bridging the different markets of Singapore, Southeast Asia and China"
Historically, China has opened a shipping route connecting Southe...
The post Li Si Wei of G.H.Y Culture & Media: Singapore and China’s Undeniable Bond appeared first on LUXUO.
Mr Li Si Wei has worked for China’s tech giant Sohu and China’s number one video streaming platform iQIYI, and is now with the Singapore-listed G.H.Y Culture & Media.
He has over 15 years of successful experience in digital entertainment in the areas of Internet TV, variety shows, and short-format videos that have emerged globally in recent years. He led the global marketing and promotion of the hit TV series “Story of Yanxi Palace” and the variety show “Youth with You”, which have been broadcast throughout Asia.
Mr Li has extensive experience in international brand marketing and team management, with particular insight into the history, culture, entertainment environment and customs of Southeast Asia, and has maintained close partnerships with many media, film and television organisations and brands in Southeast Asia.
As a senior marketing expert in the China market, Mr Li has been invited to be a speaker at several China and international marketing summits and to be a judge at advertising festivals.
How did you first get interested in bridging the different markets of Singapore, Southeast Asia and China"
Historically, China has opened a shipping route connecting Southe...
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