In addition to revealing an innovative electric concept car, Lexus is working with respected creatives to produce some refreshing virtual interiors.
The post Lexus Teams Up With Salehe Bembury to Spark Creative Conversations appeared first on LUXUO.

Lexus unveiled its latest concept electric car, the LF-Z Electrified, at the end of March and took the automotive industry by storm. With a plethora of technological innovations such as Direct4 and steer-by-wire, Lexus left consumers clamouring for more. The automotive maker then took advantage of the generated buzz to spark further dialogue by working with a number of esteemed creatives to design virtual interiors for the new car. The first on this list of creatives is Salehe Bembury.

Salehe Bembury is an acclaimed footwear designer known for creations such as the New Balance 2002R and Anta SB-02 sneakers. His designs reflect what he perceives the future of footwear to be, while remaining rife with features and colours.
New Balance 2002R; Image Credit: Courtesy of Heison Ho/Hypebeast

Anta SB-02; Image Credit: Courtesy of Peden+munk

In coming up with the design for the LF-Z Electrified?s interior, Salehe Bembury drew from his love of the outdoors, and aimed to convey the joy and peace he derived from being in nature through a mix of natural and manmade materials.

?The goal was to bring the same benefits that nature has for the mind, body and soul into the car,? Bembury said.

The car?s default open and mi...