Leonardo Ferragamo Driving Growth in ClubSwan, Maxi Swan Ranges
Over two decades after buying Nautor?s Swan, Leonardo Ferragamo is still the man behind the wheel of the ?Rolls-Royces of sailing yachts?.
The post Leonardo Ferragamo Driving Growth in ClubSwan, Maxi Swan Ranges appeared first on LUXUO.
Why did you create a one-design division within Nautor?s Swan"
We have always believed that, alongside handicap racing, there should always be a focus on real-time racing and more specifically one-design.
Leonardo Ferragamo is Chairman of Nautor?s Swan, having bought the Finnish sailing yacht builder with a group of investors in 1998
We all know how much fun one-design racing is, how much more rational and cost effective it is, both for the management of the racing programme and the original investment in the yacht, which better maintains its value over the years. This type of racing is also a better reflection of the ability of the crew. We always thought Nautor?s Swan should take an important role in the promotion of one-design yachts and it happened first with the Swan 45, followed by ClubSwan 42.
In 2016, with the celebration of Swan?s 50th anniversary, we wanted to look forward while being inspired by our history and heritage. We designed a new yacht that observed the coherent lines of a typical Swan, treasured our DNA, and boosted innovation, reliability and performance in a very advanced way.
That?s how ClubSwan 50 was born, from the pen of Juan Kouyoumdjian. The ClubSwan 50 had to be a one-design and it was meant to write a new p...
The post Leonardo Ferragamo Driving Growth in ClubSwan, Maxi Swan Ranges appeared first on LUXUO.
Why did you create a one-design division within Nautor?s Swan"
We have always believed that, alongside handicap racing, there should always be a focus on real-time racing and more specifically one-design.
Leonardo Ferragamo is Chairman of Nautor?s Swan, having bought the Finnish sailing yacht builder with a group of investors in 1998
We all know how much fun one-design racing is, how much more rational and cost effective it is, both for the management of the racing programme and the original investment in the yacht, which better maintains its value over the years. This type of racing is also a better reflection of the ability of the crew. We always thought Nautor?s Swan should take an important role in the promotion of one-design yachts and it happened first with the Swan 45, followed by ClubSwan 42.
In 2016, with the celebration of Swan?s 50th anniversary, we wanted to look forward while being inspired by our history and heritage. We designed a new yacht that observed the coherent lines of a typical Swan, treasured our DNA, and boosted innovation, reliability and performance in a very advanced way.
That?s how ClubSwan 50 was born, from the pen of Juan Kouyoumdjian. The ClubSwan 50 had to be a one-design and it was meant to write a new p...
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