Jonathan Toh of All About Art Makes Art Investment Accessible to All
An approachable retail experience that goes beyond the conventional white-wall gallery.
The post Jonathan Toh of All About Art Makes Art Investment Accessible to All appeared first on LUXUO.
Image: Jonathan Toh
Set up during the height of the Covid-19 pandemic in 2020, All About Art is a Singapore-based art gallery co-founded by Jonathan Toh. Initially, this venture started off as a weekend side hustle where Jon resold art pieces he collected from his previous stints abroad. Jon shared that the deals were conducted off his bay window for a period of time before he moved into a proper place of business.
To Jon, the idea of starting an art business was a natural extension of his growing passion for collecting art pieces. He felt that there was a lack of transparency regarding what was disclosed to buyers and the hidden costs that many didn?t know about. A sense of confusion was felt within the industry and Jon himself.
Image: Royston Neo
?I set myself a task of building a Murakami piece from scratch and I realised that there was a vast difference between what was a reasonable markup and then what the other galleries were trying to sell at.?
Having been through the process himself, Jon decided that the gallery would bridge the gap for both new and seasoned collectors alike. This approachable direction enabled Jon to build a community for the gallery, which helped him broaden his reach to new customers.
Image: All About Art
Being in architecture definitely b...
The post Jonathan Toh of All About Art Makes Art Investment Accessible to All appeared first on LUXUO.
Image: Jonathan Toh
Set up during the height of the Covid-19 pandemic in 2020, All About Art is a Singapore-based art gallery co-founded by Jonathan Toh. Initially, this venture started off as a weekend side hustle where Jon resold art pieces he collected from his previous stints abroad. Jon shared that the deals were conducted off his bay window for a period of time before he moved into a proper place of business.
To Jon, the idea of starting an art business was a natural extension of his growing passion for collecting art pieces. He felt that there was a lack of transparency regarding what was disclosed to buyers and the hidden costs that many didn?t know about. A sense of confusion was felt within the industry and Jon himself.
Image: Royston Neo
?I set myself a task of building a Murakami piece from scratch and I realised that there was a vast difference between what was a reasonable markup and then what the other galleries were trying to sell at.?
Having been through the process himself, Jon decided that the gallery would bridge the gap for both new and seasoned collectors alike. This approachable direction enabled Jon to build a community for the gallery, which helped him broaden his reach to new customers.
Image: All About Art
Being in architecture definitely b...
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