Irene Nikkein, APAC Regional Director of Rolls-Royce: Spirited Rise
Taking over the helm as the Regional Director of Rolls-Royce, Irene Nikkein is leading with grit, tenacity, and passion.
The post Irene Nikkein, APAC Regional Director of Rolls-Royce: Spirited Rise appeared first on LUXUO.
Image: Rolls-Royce
Irene Nikkein is the new regional director, Asia Pacific for Rolls-Royce, taking over from Paul Harris who had been in the role for 11 years, and she’s taking this challenge positively.
In the evolving automobile industry, Nikkein has to look after the British marques’ business in Asia Pacific from the regional office in Singapore but the brand’s operations also cover key markets in Australia, India, Indonesia, Japan, and South Korea.
Nikkein has no qualms asserting her business sense and style in a male-dominated industry. Her humble beginnings started in BMW Asia back in 2007. She started as BMW Regional Experiential & Sponsorship Manager, was appointed Head of Marketing for MINI Asia in 2010 and then, relocated to MINI Japan in 2016 as Head of Brand Communication and Product Management. To date, she still reminisces about her time in Japan because her stint there taught her many valuable lessons, which she still carries with her when she took up the top job as Regional Director for Rolls-Royce.
As someone who has worked in a male-dominated industry, what would you like to see change for women" How do you think this can be accomplished"
“I think what a man will accomplish will always...
The post Irene Nikkein, APAC Regional Director of Rolls-Royce: Spirited Rise appeared first on LUXUO.
Image: Rolls-Royce
Irene Nikkein is the new regional director, Asia Pacific for Rolls-Royce, taking over from Paul Harris who had been in the role for 11 years, and she’s taking this challenge positively.
In the evolving automobile industry, Nikkein has to look after the British marques’ business in Asia Pacific from the regional office in Singapore but the brand’s operations also cover key markets in Australia, India, Indonesia, Japan, and South Korea.
Nikkein has no qualms asserting her business sense and style in a male-dominated industry. Her humble beginnings started in BMW Asia back in 2007. She started as BMW Regional Experiential & Sponsorship Manager, was appointed Head of Marketing for MINI Asia in 2010 and then, relocated to MINI Japan in 2016 as Head of Brand Communication and Product Management. To date, she still reminisces about her time in Japan because her stint there taught her many valuable lessons, which she still carries with her when she took up the top job as Regional Director for Rolls-Royce.
As someone who has worked in a male-dominated industry, what would you like to see change for women" How do you think this can be accomplished"
“I think what a man will accomplish will always...
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