In a male-dominated industry, Irene Ng of Monster Motors shares her tenacity and creativity for coming out on top in the automotive business by adopting a digital first approach.
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You are having an amazing career as entrepreneur in a vibrant space. Tell us about your first steps into the automotive business"

Monster Motors started with me being a car owner and a customer of the automotive industry. After owning my first car for two years, I decided to venture into the automotive detailing business, Monster Shine in 2016, before expanding to the used car trade a year later. Apart from being in a competitive male-dominated industry, the barriers to entry were high to begin with due to the many established detailing companies that were founded years before mine. Looking back, my first steps into this industry were gruelling but I persevered and I?m definitely glad it has worked out thus far!
It has been reported that the global car resale industry will reach at least US$3.66 trillion by the end of 2022. In Singapore, how is Monster Motors positioned for future success"

I think Singapore is still recovering post pandemic and the rising COE prices are deterring the locals from buying cars as it affects the affordability of vehicles both new and pre-owned.

With Singapore announcing plans to phase out the sale of internal combustion engine vehicles by 2040 in favour o...