Ione Astondoa: Looking to the Future
Ione Astondoa, a member of Astondoa?s Management Board, is the fourth generation to work at her family?s historic shipyard but is focused on implementing a modern vision.
The post Ione Astondoa: Looking to the Future appeared first on LUXUO.
Image: Astondoa
You?ve become the fourth generation of your family to work at Astondoa since it was founded in 1916. How did your role evolve to you joining the Management Board this year"
I started working in the shipyard 3½ years ago and wanted to learn about every department with a view to eventually joining the Management Board. I studied business and did a master?s in digital marketing, so used this knowledge to improve the shipyard?s communication.
Day to day, I head the marketing department, but I also work with the production department, which helps me connect the shipyard?s external and internal sides. I spend a lot of time with my father (Jesus Astondoa, CEO) and with clients, working on contracts, so I?m involved in a bit of everything.
How did you face the initial stages of Covid"
Astondoa debuted the As5 at the 2021 Cannes Yachting Festival. Image: Astondoa
We had to go digital or we didn?t exist. When Covid stopped boat shows and clients from visiting the yard because they couldn?t leave their countries, we sat down and mapped out what we had to do. We changed and upgraded the website and all our social media, and invested a lot more in digital media and physical media.
We even premiered the ...
The post Ione Astondoa: Looking to the Future appeared first on LUXUO.
Image: Astondoa
You?ve become the fourth generation of your family to work at Astondoa since it was founded in 1916. How did your role evolve to you joining the Management Board this year"
I started working in the shipyard 3½ years ago and wanted to learn about every department with a view to eventually joining the Management Board. I studied business and did a master?s in digital marketing, so used this knowledge to improve the shipyard?s communication.
Day to day, I head the marketing department, but I also work with the production department, which helps me connect the shipyard?s external and internal sides. I spend a lot of time with my father (Jesus Astondoa, CEO) and with clients, working on contracts, so I?m involved in a bit of everything.
How did you face the initial stages of Covid"
Astondoa debuted the As5 at the 2021 Cannes Yachting Festival. Image: Astondoa
We had to go digital or we didn?t exist. When Covid stopped boat shows and clients from visiting the yard because they couldn?t leave their countries, we sat down and mapped out what we had to do. We changed and upgraded the website and all our social media, and invested a lot more in digital media and physical media.
We even premiered the ...
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