The French entrepreneur talks about her ideal home, where she gets her inspiration and what sets Stylodeco apart from other homeware stores.
The post Interview With Stylodeco Founder, Helene Denaiffe appeared first on LUXUO.

When Helene Denaiffe isn?t busy taking care of her two kids, she?s often found curating homewares for her online home and de?cor start-up, Stylodeco. She?s no stranger to the world of luxury too ? the French entrepreneur has more than a decade?s experience in Paris and Switzerland as a marketing and communications specialist for Hermes, Audemars Piguet and Michelin-starred chef Alain Ducasse. She then moved to Singapore to work as marketing director for a group of restaurants before starting the chic online home furnishing marketplace. We speak to Denaiffe on what inspires her, her ideal home and some of her plans for the future. Interview With Stylodeco Founder, Helene Denaiffe

What inspired you start Stylodeco"

I moved to Singapore with my family almost ten years ago now, and while we were shopping for home furnishings for the new apartment, I couldn?t find what we were looking for. As a matter of fact, home decorating has always been my favourite hobby, my ultimate pleasure so I started exploring the island in search for the right design pieces to decorate our place. But I quickly realised choice was very little for my ideas and budget. There were stores selling beautifully- designed pieces and antiques, but prices were astonishing, tot...