Building a brand takes enormous efforts but ensuring that it becomes a legacy requires all hands on deck ? especially so for a family-owned business. Sharon Lim, the director of Cortina Watch and executive director of Pacific Time, is undeterred and determined to preserve her family's heritage.
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When one mentions about ultra-luxurious cars, Rolls-Royce definitely comes to mind and the brand?s Phantom model stretches back to 1925 ? 95 years of legacy since its initial launch. Over the years, the Phantom has undergone numerous changes to its facades but its bespoke elements will not change. Customisation is at the heart of the Phantom range where owners are able to pick and choose how they want their car to be and ultimately, how it will best reflect the person?s personality. 
Similarly, Cortina Watch has been serving Singaporeans with luxury watches since 1975 and was founded by Mr. Anthony Lim. Initially, a small-scaled retail boutique located at Colombo Court (now called the Supreme Court), the company has since grown from a single-store family business to being public-listed in 2002 ? Cortina Holdings. Sharon Lim, the daughter of the founder, has been the director of Cortina Watch and the executive director of Pacific Time, where she oversees the running of the company. 
Protecting and preserving a heritage like Cortina Watch requires all hands on deck, just like the...