India: Luxury?s Last Frontier
As a growing economy with untapped potential, India is presumably the next market that luxury brands are aiming to set foot in.
The post India: Luxury?s Last Frontier appeared first on LUXUO.
French jeweller Cartier announced that award-winning Indian actress and producer Deepika Padukone is its latest brand ambassador. According to the press release by the brand, the Bollywood star is “A true representation of the encounter of opposites that so deeply define the Cartier spirit, Padukone is a voice of global resonance which remain true to its roots, constantly balancing modernity and tradition.”Â
The appointment of Padukone came against the backdrop of India becoming the third-largest fashion market. It is estimated that the market will be worth more than US$83 billion with an annual compounded growth rate of 10.2 per cent, per Euromonitor data. With its staggering market value, it will eclipse the UK and Germany come 2025. Hence, from the business aspect, Cartier’s move signals its intention to capture India’s burgeoning market. Not only is it aiming at the country alone, but the greater South Asian community accounts for roughly two billion people (including Indian diasporas living in the US, UK, Canada, Australia and the Middle East).
Bollywood Actress Deepika Padukone is Cartier’s newest brand ambassador. Image: Greg Williams.
On the actress’ Instagram, her post about her latest role as Cartier’s brand ambassador ...
The post India: Luxury?s Last Frontier appeared first on LUXUO.
French jeweller Cartier announced that award-winning Indian actress and producer Deepika Padukone is its latest brand ambassador. According to the press release by the brand, the Bollywood star is “A true representation of the encounter of opposites that so deeply define the Cartier spirit, Padukone is a voice of global resonance which remain true to its roots, constantly balancing modernity and tradition.”Â
The appointment of Padukone came against the backdrop of India becoming the third-largest fashion market. It is estimated that the market will be worth more than US$83 billion with an annual compounded growth rate of 10.2 per cent, per Euromonitor data. With its staggering market value, it will eclipse the UK and Germany come 2025. Hence, from the business aspect, Cartier’s move signals its intention to capture India’s burgeoning market. Not only is it aiming at the country alone, but the greater South Asian community accounts for roughly two billion people (including Indian diasporas living in the US, UK, Canada, Australia and the Middle East).
Bollywood Actress Deepika Padukone is Cartier’s newest brand ambassador. Image: Greg Williams.
On the actress’ Instagram, her post about her latest role as Cartier’s brand ambassador ...
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