Iain Smallridge on Pearl Yachts Challenging the ?Big Brands?
Founder and Managing Director of Pearl Yachts, Iain Smallridge has established the boutique British builder in Europe and the US, and is now setting his sights on the Middle East and Far East.
The post Iain Smallridge on Pearl Yachts Challenging the ?Big Brands? appeared first on LUXUO.
Pearl Yachts is best known in Europe and the US, so are you now hopeful of a push into Asia following the appointment of VP Yachts as your Hong Kong dealer"
We know that the brand and the product range should sell in Hong Kong. It?s just a case of developing that relationship with VP Yachts and trying to get some product there. We find that if we put Pearl Yachts in any established boating market, it snowballs.
Getting the first one there is always the most difficult thing. We?re sold out for a year or so, so we need to see how we can get a boat there or at least display one en route to somewhere else. Once we show one to local clients, we know we can grow the market.
Smallridge with Vivian Chan of VP Yachts, which represents Pearl in Hong Kong
Why did Pearl create the tagline ?Boutique Yacht Builder ? Since 1998?"
Boutique yacht builder sums us up, as we produce a small volume of high-quality yachts. In 2023, we?ll deliver 12 units between 60-100ft, we?ll do 15 in 2024 and then we?ve scheduled 18 in 2025. We?re increasing volume but incrementally. We?re not going to be building hundreds of boats a year, but we?d like to build a handful of high-quality yachts each...
The post Iain Smallridge on Pearl Yachts Challenging the ?Big Brands? appeared first on LUXUO.
Pearl Yachts is best known in Europe and the US, so are you now hopeful of a push into Asia following the appointment of VP Yachts as your Hong Kong dealer"
We know that the brand and the product range should sell in Hong Kong. It?s just a case of developing that relationship with VP Yachts and trying to get some product there. We find that if we put Pearl Yachts in any established boating market, it snowballs.
Getting the first one there is always the most difficult thing. We?re sold out for a year or so, so we need to see how we can get a boat there or at least display one en route to somewhere else. Once we show one to local clients, we know we can grow the market.
Smallridge with Vivian Chan of VP Yachts, which represents Pearl in Hong Kong
Why did Pearl create the tagline ?Boutique Yacht Builder ? Since 1998?"
Boutique yacht builder sums us up, as we produce a small volume of high-quality yachts. In 2023, we?ll deliver 12 units between 60-100ft, we?ll do 15 in 2024 and then we?ve scheduled 18 in 2025. We?re increasing volume but incrementally. We?re not going to be building hundreds of boats a year, but we?d like to build a handful of high-quality yachts each...
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