How Resale is Reshaping the Future of Fashion in Asia
In Asian culture, second-hand clothing has traditionally been considered taboo due to its inauspicious associations and the societal stigma of wearing pre-owned clothes. The recent surge in demand for it, however, is challenging this notion.
The post How Resale is Reshaping the Future of Fashion in Asia appeared first on LUXUO.
Image: Adam Peter Johnson
Over the past two years, the coronavirus pandemic has caused a fundamental shift in the way people shop. As the economy began to see the onset of a global recession, consumers became more mindful of their shopping habits and bought less. Now, more than ever, people are more likely to make conscious purchases, develop higher expectations for companies touting sustainable action and support brands which align with their values.
With the fashion industry just beginning to grapple with the environmental ramifications of its ever-accelerating production model, second-hand shopping has emerged as a frontrunner in the race towards sustainable fashion. Whereas many brands are reporting losses in sales and a decrease in consumer traffic, the pandemic has inadvertently accelerated the growth of the nascent resale industry.
READ MORE: Resale and The Circular Nature of Luxury Goods Ownership
In 2020, when retailers worldwide were crippled by the pandemic, fashion resale ballooned to a US$40 billion (S$54 billion) industry. This growth can be attributed to a surge in demand in Asia: Vestiaire Collective, a global platform for ...
The post How Resale is Reshaping the Future of Fashion in Asia appeared first on LUXUO.
Image: Adam Peter Johnson
Over the past two years, the coronavirus pandemic has caused a fundamental shift in the way people shop. As the economy began to see the onset of a global recession, consumers became more mindful of their shopping habits and bought less. Now, more than ever, people are more likely to make conscious purchases, develop higher expectations for companies touting sustainable action and support brands which align with their values.
With the fashion industry just beginning to grapple with the environmental ramifications of its ever-accelerating production model, second-hand shopping has emerged as a frontrunner in the race towards sustainable fashion. Whereas many brands are reporting losses in sales and a decrease in consumer traffic, the pandemic has inadvertently accelerated the growth of the nascent resale industry.
READ MORE: Resale and The Circular Nature of Luxury Goods Ownership
In 2020, when retailers worldwide were crippled by the pandemic, fashion resale ballooned to a US$40 billion (S$54 billion) industry. This growth can be attributed to a surge in demand in Asia: Vestiaire Collective, a global platform for ...
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