How Digitalisation Has Made Luxury Brands More Accessible
High-end products are no longer exclusively sold in stores, as the world?s most coveted brands, products, and services are now accessible to all who search.
The post How Digitalisation Has Made Luxury Brands More Accessible appeared first on LUXUO.
Ralph Lauren – Family is who you loveTo say the least, 2020 was a turbulent year. Plagued by an unprecedented health crisis and a global economic shock, last year brought about some much needed change in the way human beings and industries operate. Moving quickly to address the urgent public-health needs through renewed social etiquette policies, closing stores, manufacturing much-needed items such as face masks and hand sanitiser, and making donations to healthcare and community organisations, many governments and organisations worldwide scrabbled to grapple with COVID-19?s severe business ramifications. Gucci Live
Though none could foresee the full intensity of this crisis, some fashion companies are finding that they are better equipped than others?largely because of their digital know-how. Amidst innumerable lockdowns and re-lockdowns, perhaps in 2021, it is now safe to perceive in-store consumerism as a distant dream of ?what once was?.
According to 99 Firms Ecommerce Statistics, ? the agency which predicted an increase of up to $4.13 trillion in global retail ecommerce sales, ahead of 2020 ? by 2040, around 95% of all purchases are expected to be via ecommerce, boosting digital shares across all sectors to an estima...
The post How Digitalisation Has Made Luxury Brands More Accessible appeared first on LUXUO.
Ralph Lauren – Family is who you loveTo say the least, 2020 was a turbulent year. Plagued by an unprecedented health crisis and a global economic shock, last year brought about some much needed change in the way human beings and industries operate. Moving quickly to address the urgent public-health needs through renewed social etiquette policies, closing stores, manufacturing much-needed items such as face masks and hand sanitiser, and making donations to healthcare and community organisations, many governments and organisations worldwide scrabbled to grapple with COVID-19?s severe business ramifications. Gucci Live
Though none could foresee the full intensity of this crisis, some fashion companies are finding that they are better equipped than others?largely because of their digital know-how. Amidst innumerable lockdowns and re-lockdowns, perhaps in 2021, it is now safe to perceive in-store consumerism as a distant dream of ?what once was?.
According to 99 Firms Ecommerce Statistics, ? the agency which predicted an increase of up to $4.13 trillion in global retail ecommerce sales, ahead of 2020 ? by 2040, around 95% of all purchases are expected to be via ecommerce, boosting digital shares across all sectors to an estima...
-------------------------------- |
|
Opinion: Relocation in Asia ? Balancing Real Estate and Environmental Quality
02-05-2024 04:04 - (
luxury )