Buccellati has stayed true to its jewellery philosophy: never straying from its devotion to exquisite craftsmanship. CEO Andrea Buccellati tells us why.
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Buccellati?s exhibition at MGM Macau, Timeless Beauty with Century-Old Craftsmanship

There are three ingredients that go into crafting Buccellati jewellery: Italianate style and design, painstaking workmanship, and intricate decoration techniques that trace their history to the Renaissance era, says the brand?s honorary chairman and creative director, Andrea Buccellati. The result is jewellery that is instantly recognisable: distinctive in its remarkable level of detail, and sumptuous in its use of precious metals and gemstones.
?We have a very unique style, it?s very particular, and I think the most important [consideration I have] when I design is to be faithful to our tradition,? Buccellati tells us in Macau. Just this past September, he attended the grand opening of the maison?s boutique at the MGM Macau, along with the ephemeral brand exhibition, titled Timeless Beauty with Century-Old Craftsmanship, held in the same location.

So powerful is Buccellati?s conviction that he isn?t anxious for the brand?s creations to be universally admired. ?We don?t pretend to [appeal to the entire] world,? he says?with the 104-year-old maison?s jewellery, ?either you love it or you don?t.? The brand?...