Guido Terreni, CEO of Parmigiani Fleurier on the Star Piece: Tonda PF
Parmigiani Fleurier CEO Guido Terreni shares his insights on designing collections, and expounds on a few ideas about what makes the Tonda PF a watershed for the brand.
The post Guido Terreni, CEO of Parmigiani Fleurier on the Star Piece: Tonda PF appeared first on LUXUO.
Image: Parmigiani Fleurier
You may not believe me when I tell you that I have never interviewed a CEO in his office. That means outside of watchmaking too. Even during the various pandemic lockdowns, the interviews were done over the Internet but the CEOs themselves were working from home. Why should this be" Well, most watch brand bosses do the rounds with the press at watch fairs, when they visit markets, or on junkets. This all means that you are more likely to interview a watch brand representative at a hotel, in a hidden antechamber next to some mad party, or on a yacht in the South Pacific than you are to do the same at the manufacture.
The office space of a firm?s CEO is the inner sanctum ? space that outsiders and those who do not have business with the top brass are excluded. Journalists are certainly not meant to be there, even watch specialists for whom someone like Parmigiani Fleurier CEO Guido Terreni is a star. Well, this interview is a first for this journalist, having taken place at Terreni?s office at the manufacture in Fleurier.
Our previous interview with Terreni ? also our first meeting ? was last year, after he took over as CEO. While changes in models and collections are...
The post Guido Terreni, CEO of Parmigiani Fleurier on the Star Piece: Tonda PF appeared first on LUXUO.
Image: Parmigiani Fleurier
You may not believe me when I tell you that I have never interviewed a CEO in his office. That means outside of watchmaking too. Even during the various pandemic lockdowns, the interviews were done over the Internet but the CEOs themselves were working from home. Why should this be" Well, most watch brand bosses do the rounds with the press at watch fairs, when they visit markets, or on junkets. This all means that you are more likely to interview a watch brand representative at a hotel, in a hidden antechamber next to some mad party, or on a yacht in the South Pacific than you are to do the same at the manufacture.
The office space of a firm?s CEO is the inner sanctum ? space that outsiders and those who do not have business with the top brass are excluded. Journalists are certainly not meant to be there, even watch specialists for whom someone like Parmigiani Fleurier CEO Guido Terreni is a star. Well, this interview is a first for this journalist, having taken place at Terreni?s office at the manufacture in Fleurier.
Our previous interview with Terreni ? also our first meeting ? was last year, after he took over as CEO. While changes in models and collections are...
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