Covid-19 has not only reset shopping patterns and habits, but accelerated the shift towards digital commerce - a reality that 2020's top 10 luxury brands have adapted to.
The post Gucci, OFF-WHITE, and Nike Dominate 2020’s Top 10 List of Luxury Brands appeared first on LUXUO.

OFF-WHITE Spring 2020 Menswear
Established in 2010, Lyst is the world?s largest fashion search platform with thousands of stores and 5 million products from 12,000 of the world?s leading brands in its database. Tracking over 70 million shoppers from 120 countries, Lyst collects and converts data insight into informative posts, creating a unique platform for global fashion intelligence.
Since its inception in 2017, the Lyst list has retained 80% of the brands featured in the first edition, only making room for a handful of 25 new additions in total ? an average of two new retailers joining each quarter. Of the 80%, Balenciaga and Gucci are amongst the few which consistently rank high in every quarter. Last year, the list ranked its top one to 20 brands in the following order; Gucci, Off-White, Nike, Prada, Balenciaga, Fendi, Versace, Saint Laurent, Bottega Veneta, Valentino, Jacquemus, Burberry, Moncler, Alexander McQueen, Loewe, Balmain, Adidas, Givenchy, Fear of God, and Marine Serre.
As the impact of coronavirus was felt sharply throughout the year, and calls for greater equality and racial justice swept the world following the death of George Floyd at the hands of US police officers, many bran...