Groupe Beneteau Unveils What?s ?On the Horizon?
The French-owned conglomerate has outlined its vision for its boating brands including Beneteau, Jeanneau, Prestige, Lagoon and Excess.
The post Groupe Beneteau Unveils What?s ?On the Horizon? appeared first on LUXUO.
Gianguido Girotti, CEO, Boat Division. Image: Beneteau
Groupe Beneteau outlined its corporate vision in a press conference on the eve of the Cannes Yachting Festival, hosting more than 200 guests in the JW Marriott on the Croisette. The group said it would continue to focus on motor and sailing boats from 5.5-24m but ?shifting from a volume-driven strategy to a value-driven strategy?.
Green Vision
Groupe Beneteau addresses the challenge of sustainable boating by looking at both product development and manufacturing processes.
Gianguido Girotti, CEO of Groupe Beneteau?s Boat Division, said: ?On the product development side, we are currently focused on reducing the environmental impact in two key areas: composite materials and propulsion systems.?
Focusing on composite materials, Groupe Beneteau set up a special project team for the first hull of Beneteau First 44, collaborating with the French resin manufacturer Arkema to build a prototype with 100 per cent recyclable resin. Â
This expertise in composite materials will be used also to build two prototypes of a Mini 6.5 racing sailboat using these same materials for The Arch project. These versions of the Beneteau First 44 and the Arch Mini 6.5 will be presented to the public during the winte...
The post Groupe Beneteau Unveils What?s ?On the Horizon? appeared first on LUXUO.
Gianguido Girotti, CEO, Boat Division. Image: Beneteau
Groupe Beneteau outlined its corporate vision in a press conference on the eve of the Cannes Yachting Festival, hosting more than 200 guests in the JW Marriott on the Croisette. The group said it would continue to focus on motor and sailing boats from 5.5-24m but ?shifting from a volume-driven strategy to a value-driven strategy?.
Green Vision
Groupe Beneteau addresses the challenge of sustainable boating by looking at both product development and manufacturing processes.
Gianguido Girotti, CEO of Groupe Beneteau?s Boat Division, said: ?On the product development side, we are currently focused on reducing the environmental impact in two key areas: composite materials and propulsion systems.?
Focusing on composite materials, Groupe Beneteau set up a special project team for the first hull of Beneteau First 44, collaborating with the French resin manufacturer Arkema to build a prototype with 100 per cent recyclable resin. Â
This expertise in composite materials will be used also to build two prototypes of a Mini 6.5 racing sailboat using these same materials for The Arch project. These versions of the Beneteau First 44 and the Arch Mini 6.5 will be presented to the public during the winte...
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