GOAT will join the club as its Official Partner until the current season ends before becoming one of the club?s Principal Partners in July 2022.
The post GOAT is Now PSG?s Official Sleeve Partner appeared first on LUXUO.

Image: PSG

Football club Paris Saint-Germain has announced a partnership with online fashion and sneakers resale site, GOAT. This new collaboration will see the latter to be the new official sleeve partner of the club while also promoting GOAT?s premium platform to a new generation of fans from the fashion and football world.

GOAT will join the club as its Official Partner until the current season ends before becoming one of the club?s Principal Partners in July 2022. The GOAT branding will be printed on the performance kits of the club such as the training gears and on-pitch match apparels. This means that stars like Neymar, Kylian Mbappè, and Lionel Messi will be spotted wearing this new jersey in the coming months.
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Other than having its name printed on the left sleeves, the GOAT branding can also be seen in the club?s Le Parc des Princes stadium. To commemorate this partnership, the duo has also curated a range of goods, which can be found on the GOAT app alongside other PSG-branded lifestyle items.

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While the partnership is heavily centred on giving fans access to premium items, the collaborat...